Pricing Mix

Pricing mix is the combination of prices that consumers are offered to purchase a product or service.

SB2008’s Admission Fees – Single Entry Pass: S$10

Promotional Prices and Concessions:

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1. Prices for Segments with Low Purchasing Power

SB2008 recognized certain targeted age groups who do not have much purchasing power, thus, incorporated concession system which offers discounted prices to these age groups.

2. Prices for the Price-Sensitive Segment

As SB2008 is open to public, SB2008 also aims to target the price-sensitive segment. Thus, it came up with alternatives like complementary tickets that do not include short guide as participants are able to download an audio guide file from SB2008’s official website and play it in their MP3s as a self-guided tour in the exhibition. In addition, there are other alternatives such as ticket promotions to attract this target segment.

3. Where the payment is made

Tickets are sold at the ticketing booths situated in City Hall and South Beach Development. Complimentary tickets (One-For-One tickets) could be collected at Central Promontory Site- Containart Pavilion.

Evaluation

Pricing mix is, no doubt, a very effective mix as the prices are thoughtfully set so as to, as possible, attract all types of segments in the community.